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S1

S1:E7 Riley Scott, Founder of Aisle50

Minimizing Your Mistakes

Aisle50 was founded in 2010 with the idea of bringing consumers better and easier opportunities to save on groceries while at the same time delivering manufacturers and retailers a closed-loop marketing solution. They link online coupons to stores' loyalty programs, which gives consumers access to daily deals, although a loyalty card isn't necessary for a retailer to participate.

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Renata Sandor
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