How This Chicago-based Platform is Solving All Your Painting Needs


How This Chicago-based Platform is Solving All Your Painting Needs

Picture this: you’re getting ready to list your house on the market and everything is going to plan. You polished the floors, hired an interior design to stage your home and meticulously trimmed your front yard. But then you notice your walls are dull and the paint is peeling in certain areas. With so many painting professionals online to choose from, how do you find the one painter to get the job done?


This is a situation Todd Johnson found himself in several times as he moved around for work. “When it came time to find a professional painter to boost the value of my home, it was unnecessarily difficult finding the right person for the job,” says Johnson. Johnson’s own frustrations led him to create, an online hub where people can search for local professional painters and where painters can generate additional leads for their business. As both the founder and president, Johnson describes his online platform as a win-win situation, with the ultimate goal of becoming the number one destination for people seeking local painters for any paint job. was founded in the city of Chicago just over a month ago but already has almost 40,000 nationwide, professional painting profiles listed in their database. For painters, doubles as a lead generator and a free marketing tool. Painters can easily advertise their services by location and expand their customer base without having to spend a dime on a marketing budget. And homeowners seeking skilled painters simply need to input their location, list their specific need, and can contact painters who show up in their area via phone or the contact form.


Johnson’s mission is twofold. First, to connect painters with people who are actively searching for professional painters and second, to connect people looking for painters with a list of high-quality, professional painters in their area. And the website makes the process easy for anyone to use. Customers looking for painters simply need to select what type of paint job they are looking for and painters matching their specific needs and location will appear. Painters can be contacted via the contact form provided by or through a listed phone number.


Unlike Angie’s List or Craig’s List, which provide hundreds of service offerings, focuses on a very niche market. “Our differentiator is primarily driven by how specific we are,” says Johnson. “We’re targeting the person who is doing their own research and wants to reach out to painters to get their own quote.” Rather than replace other platforms that list professional services, Johnson believes offers a much more narrowly focused database that caters specifically to painting needs.


The online platform has already seen thousands of visitors to their site despite launching just last month and received positive feedback on the platform’s value. On the painter side, reaction has been overall good; painters appreciate the opportunity to grow their business and especially like how it is free for them to use. And on the customer side, people seeking painters enjoy how easy it is for them to find the right professionals to get the job done. “We want to become the number one destination for people looking for painters,” says Johnson on his upcoming goals for “Ultimately, I want to help painters generate more income and ease the process of finding a local painter to help your painting dreams become a reality.”


Johnson anticipates adding complementary services to his site such as power washing but for now the site is focused on anything and everything painting related. If you or anyone else you know is seeking a professional, local painter to spruce up your walls, log on to today to find your perfect match.


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