
Casting the host of The Next Shift
The workforce Jacksonville will depend on.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
This seat is for
This seat is being designed for someone who has hired, trained and kept skilled people.
- Trade company owner, workforce leader or training director
- Trusted by employers and apprentices
- Northeast Florida workforce relationships
- Able to talk plainly about pay and progression
Why Jacksonville
22,096
employer firms operate in Duval County.
Many of them are hiring for skilled work faster than the region trains people to do it. The employers and programs building that pipeline are working largely without coverage.
The first two conversations
Two episodes to open with.
Where the next tradesperson comes from.
An employer and a training leader on building a pipeline that actually fills jobs.
Keeping people past year one.
An operator on pay, progression and the reasons skilled people stay or leave.
Possible first season
- 01Where the next tradesperson comes from
- 02Apprenticeship that actually works
- 03Paying for training
- 04Retaining people after year one
- 05Technology on the job site
- 06Ownership as a career path
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Employer conversation
- Trusted introduction
- Next apprentice
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.

1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.



Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting The Next ShiftSomeone who belongs in the conversation? Suggest a guest
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