A guest speaking on the advisor.TV studio set

Jacksonville, Florida

Nobody builds alone

advisor.TV puts the people building Jacksonville in front of each other, on camera. The business publication of record for the city's growth economy, founded by Adam Fridman in 2014.

The newest conversation from the studio.

Now airing

He Sold His Urgent Care With One LinkedIn Message | Mat Trowbridge

28 September 2026

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410 conversations you can watch right now.

1,000+ conversations since 2014.

410 browsable today, the rest being restored from the vault.

you can watch today
410you can watch today
views on the channel
112Kviews on the channel

JaxList 2026

681 companies are growing Northeast Florida.

Every company headquartered in Duval, St. Johns and Nassau, with five or more people, that grew its team by 10% or more and by at least two people in the last twelve months. Free to be on. Free to read.

companies
681companies
people employed by them
20,706people employed by them
jobs added in twelve months
4,391jobs added in twelve months

See the list

The Record, the newsletter

One email. Every Friday. Jacksonville business in 4 minutes.

How it works

A relationship engine, running in public.

Shows create the conversations. The studio creates the room. Sponsors pay for the work.

Two hosts recording a conversation in the advisor.TV studio.

01

Shows

The invitation.

Every show is a reason to call someone worth knowing and ask them to sit down. Each one is hosted by someone who already knows the city.

Hosts recording in the studio

The advisor.TV studio floor between recordings.

02

Studio

The room.

People arrive early and stay late. The conversation on camera runs an hour. The introductions made around it keep going after the lights go down.

The studio, Ponte Vedra

Nobody builds alone.

03

Sponsor

Why this is free.

Every conversation costs money to make, and we refuse to charge the people in them. Sponsors pay for the room so the room stays honest. The platform can be sponsored. The conversation cannot be bought.

The shows

14 shows. Eleven new shows casting. 410 conversations in the archive.

Every show is a reason to call someone worth knowing and ask them to sit down.

The advisor.TV studio set, lit and ready to record

The studio

The camera is the excuse. The room is the point.

Founders, operators and civic leaders come in to record. What they remember is who else was there. Hosts meet guests, guests meet guests, and the introductions keep going after the lights go down.

205 Marketside Avenue, Ponte Vedra Beach, Florida

Adam Fridman, founder of advisor.TV

Adam Fridman, founder. Recording since 2014.

Why it exists

Nobody builds alone. Every company in this city was built by people who found each other.

More than 1,000 conversations since 2014, first in Chicago and now here, 410 of them browsable today. The pattern never changes. People build through the relationships they make in the room. We moved the whole thing to Jacksonville because this city is in the middle of its own chapter and nobody was writing it down.

first conversation recorded
2014first conversation recorded
conversations since then, 410 browsable today
1,000+conversations since then, 410 browsable today
then Jacksonville
Chicagothen Jacksonville

Read the vision

The platform can be sponsored. The conversation cannot be bought.

Sponsors

Every conversation is free for the person in the chair. Sponsors pay for the crew, the studio and the publishing so more people get on the record.

Who funds the work today

Mabblyidea2result

Mabbly is the founding sponsor of the Jacksonville era. Microsoft sponsored the Chicago era for years and never crossed into editorial.

  • No guest placement
  • No editorial influence
  • No interview questions
  • No rankings or coverage

Plain answers

What advisor.TV is

advisor.TV is the business publication of record for Jacksonville's growth economy. It puts the people building the city in front of each other, on camera. Adam Fridman founded it in 2014, first in Chicago and now in Jacksonville. The studio is at 205 Marketside Avenue, Ponte Vedra Beach, Florida. 410 conversations are browsable today, from more than 1,000 recorded since 2014.

Who is advisor.TV for?
Founders, operators, and civic leaders building in Northeast Florida, and anyone who wants to watch those conversations.
Where are the conversations recorded?
At the advisor.TV studio, 205 Marketside Avenue, Ponte Vedra Beach, Florida.
Who founded advisor.TV?
Adam Fridman founded advisor.TV in 2014. The first conversations were recorded in Chicago. The publication is now in Jacksonville.
Can a sponsor buy an interview?
No. Sponsors fund the crew, the studio, and the publishing. They do not place guests, write the questions, or buy coverage.
What is the Record?
The Record is company pages that advisor.TV researches and writes while those companies are still building. A company cannot buy a place on it.
What is JaxList?
JaxList is the annual list of companies headquartered in Duval, St. Johns, and Nassau that grew their teams. It is free to be on and free to read.
Where can I watch?
The newest conversation is on the homepage. Past conversations are in the archive at https://advisor.tv/archive. Each show has its own page under https://advisor.tv/shows.

Start with a conversation.

410 of them are already watchable. The rest of the work follows from there.