Hosting
Jacksonville is being built right now. Almost none of it is on the record.
advisor.TV is casting respected operators to host the conversations their industry is missing. You bring the judgment and the people. We produce everything else.
41 seconds
If you had your own show in Jacksonville, who would you call.
Why advisor.TV is coming to Jacksonville, what hosting actually involves, and the one rule that makes the whole thing work.
- More than 1,000 conversations since 2014
- 410 browsable in the archive
- Microsoft sponsored the Chicago years
- Mabbly is the founding Jacksonville sponsor
- Studio at AcceleratePV in Ponte Vedra
What hosting actually is
This is not a podcast.
01
You are not creating content.
You are convening a conversation your industry needs and nobody has recorded. The show is the reason the right person says yes to an hour.
02
You do not need experience on camera.
You need standing, curiosity and a phone full of people worth an hour. The subject can be taught. Access and judgment cannot.
03
You do not run the production.
advisor.TV handles research, booking, studio, direction, editing, publishing and distribution. You show up and host.
04
You do not sell anything.
The chair is editorial. Nothing you say on the show is a pitch, and that is exactly why the guests come.
Nobody builds alone. Every important company was built with help, and the decisions that made it possible deserve to be documented.
Now recording from the studio
Hosts already in the chair.
These shows record at the studio in Ponte Vedra. Every one of them started as two episodes.
In production
The Move
Host Adam Fridman
The people behind the moves shaping Jacksonville.
Now airing
Driven
Host Aidan Fridman
The people powering Jacksonville's next chapter.
In production
Acquisitions in Jax
Host Brad Hettich
What really happens when a business changes hands.
In production
Off Market
Host Ngozi Ada Chuku
Where exceptional opportunities meet discerning capital.
In production
Next Gen Aviation
Host Alex Shteyn
Inspired by experience. Focused on what's next.
In production
Coming to America
Host Veronica Wilen
Started over. Built bigger.
In production
Runway
Host Dave Eyerly
Where Jacksonville takes off.
In production
Vision
Host Kristi Hamilton
Meet the people shaping Northeast Florida for the next generation.
In production
Practice to Firm
Host Sara Frasca
How a practice becomes a firm.
In production
Turning the Tide
Host Joe Muskus
Where growth stalled, what they tried, and what finally worked.
Eleven shows, eleven open chairs.
These are opportunities being cast, not shows already airing. Each one exists because the conversation is missing.
Casting a hostThe Exit
The Exit
The decisions before, during and after a business sale.
Explore the show
Casting a hostFamily Capital
Family Capital
How families build, protect, transfer and put capital to work.
Explore the show
Casting a hostBuilt to Last
Built to Last
How privately owned Jacksonville companies survive succession.
Explore the show
Casting a hostHouse Calls
House Calls
The people changing how Northeast Florida lives, heals and ages.
Explore the show
Casting a hostThe Supply Line
The Supply Line
The infrastructure and decisions moving goods through Jacksonville.
Explore the show
Casting a hostMade Here
Made Here
The people designing, producing and scaling physical products here.
Explore the show
Casting a hostWho Founders Call
Who Founders Call
The people business owners trust when the decision matters.
Explore the show
Casting a hostThe Stack
The Stack
The people building the technology Jacksonville runs on.
Explore the show
Casting a hostAt the Table
At the Table
The people defining where Northeast Florida gathers, eats and stays.
Explore the show
Casting a hostThe Next Shift
The Next Shift
The people building the workforce Jacksonville will depend on.
Explore the show
Casting a hostOn the Ground
On the Ground
The people deciding what gets built and where Northeast Florida grows.
Explore the showHow hosting starts
Start with two episodes, not a commitment.
Step 1
Idea
You bring a vertical you already know and the people inside it.
Step 2
Two episode pilot
We produce two episodes end to end. You host.
Step 3
Greenlight
If the conversations work, the show moves forward.
Step 4
Twelve episode season
Twelve episodes, two a month across six months.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
How it works and who pays
What it costs you. Nothing.
- 01
Mabbly funds the first two episodes for every approved host. Adam Fridman co founded Mabbly and it funds this work because Jacksonville is worth documenting.
- 02
After the pilot, if the conversations are strong, the show is greenlit for a season. A season is twelve episodes, two a month across six months. A sponsorship runs twelve months, which is two seasons. The season is funded one of two ways. Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation.
- 03
Either way the host never pays and the host is never asked to sell sponsorship. Finding the sponsor is our job.
- 04
A sponsor funds the platform. A sponsor never chooses guests, never sees questions and never shapes what is said.
What is included
What advisor.TV delivers.
- Show positioning and format
- Guest strategy and shortlist
- Guest outreach and booking support
- Full studio production with two cameras
- Direction on the day
- Editing and finishing
- Episode page and publishing
- Social clips and assets
- Distribution to the advisor.TV audience
- A profile on The Record for featured guests
You bring the room. We bring everything the room needs.
The host
Who we are looking for.
The subject can be taught. Standing, access and judgment cannot.
- Jacksonville based or deeply connected
- Respected operator
- Access to excellent guests
- Curious on camera
- Able to bring their network
- Editorial judgment
The standard
How we choose.
- 01
Jacksonville based or carrying a deep Jacksonville network.
- 02
A respected operator, not a coach or a consultant alone.
- 03
Real access to guests worth an hour in that vertical.
- 04
Willing to commit to two episodes a month once a season is greenlit.
- 05
No expectation of controlling editorial.
A host is chosen on standing and access. A host is never chosen because of who pays.
How we hostThe platform can be sponsored. The conversation cannot be bought.