We advertise on Meta platforms, which includes Facebook, Instagram, Messenger, Threads and the Meta Audience Network. To measure whether those adverts work, we may use the Meta pixel on this site, the Meta Conversions API server side, and Meta custom and lookalike audiences.
When these tools are active, Meta may receive event data about your visit. That can include the page URL, the event that occurred such as a page view, a lead form submission, or a newsletter signup, your IP address, browser user agent, the Meta browser identifiers fbp and fbc, and, only where you submitted it to us and the Conversions API is in use, contact information such as an email address that is hashed with SHA 256 before it leaves our systems. We do not send Meta the free text content of your message, and we do not send Meta special category data.
We use this data to attribute conversions, to build custom audiences of people who visited particular pages, to build lookalike audiences from those, and to suppress adverts from people who already converted. In relation to this activity Meta Platforms Ireland Limited and Meta Platforms, Inc. act as our processor for the Conversions API and as an independent or joint controller for their own advertising, measurement and platform improvement purposes under their own terms.
Where the GDPR or the ePrivacy rules apply, the pixel and Conversions API run only with your consent, and consent is passed through to Meta. Under United States state privacy laws, sharing data with Meta for cross context behavioural advertising may be treated as a sale or sharing of personal information. You can opt out at any time by emailing us, and we honour Global Privacy Control signals sent by your browser.
You can also control this on Meta's side in Meta Accounts Center under Ad preferences and Your activity off Meta technologies, which lets you disconnect or clear the activity that businesses like us send to Meta. Meta's own handling of the data is described in Meta's Privacy Policy at facebook.com/privacy/policy.
We do not run adverts that target people under 18 with tracking based audiences, we do not use Meta tools on pages intended for children, and we do not upload customer lists to Meta that contain people who have asked us not to.