2014
The beginning
MeetAdvisors launches in Chicago.
Adam Fridman starts a long form video series with Chicago founders. The format: one camera, one conversation, no script.
About advisor.tv
We put the people building Jacksonville on the record.
advisor.tv is the media network for Jacksonville's growth economy. Shows. Lists. Awards. Events. Built on a decade of conversations from the Chicago era. Pre-launch for 2026.
The story
From Chicago in 2014 to Jacksonville in 2026.
2017
Microsoft sponsors
The Microsoft Series.
Microsoft becomes a sponsor of the show, anchoring the credibility of the format and validating the model: editorial first, sponsors fund the work, never influence it.
2021
The pause
400 plus conversations recorded.
The archive crosses 400 episodes. Adam steps back from the brand to focus on Mabbly. The format has proved itself.
2026
Jacksonville
The second act.
advisor.tv relaunches as the media network for Jacksonville's growth economy. The Record is the publication of record. Same conviction. Deeper format. New city. New shows.
Same long form conversations with the people building real businesses. New city. Same conviction.
Adam Fridman
Founder, advisor.tv
The founder
A decade of documenting the people who build real businesses.
Adam Fridman started advisor.tv in Chicago in 2014, originally under the name MeetAdvisors. The format was simple. Find the people quietly running Chicago business. Sit down across from them. Let them talk. Publish the conversation.
Over the next seven years, more than 400 conversations were recorded. Founders, CEOs, operators, investors, public sector leaders. Microsoft sponsored the show during its peak years. Guests included the founders of OpenTable, ShipBob, Keeper Security, Echo Global Logistics, and dozens of others who would go on to define their categories.
Alongside advisor.tv, Adam founded Mabbly, a Chicago digital marketing agency that has served growth businesses for over a decade. He has contributed to Inc.com on growth and storytelling, authored The Science of Story and Inspired Companies, and is currently writing his third book on go to market for professional services.
In 2026, Adam relaunched advisor.tv in Jacksonville. The reason is simple. The next decade of growth in the United States is being built in cities like Jacksonville. The same under documentation he saw in Chicago a decade ago is happening here, only faster. The opportunity is to build the media network for that growth before anyone else does.
Founder, Mabbly · Inc.com contributor · Author of The Science of Story · Founded MeetAdvisors (now advisor.tv) in 2014
The team
A lean team. Deep partners.
Current team
AF
Adam Fridman
Founder · Host of Z to A · Editorial
IF
Ilan Fridman
Operator
Open seats
Four ways to join the build. See all paths →
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Hosts
Three shows open. Wealth, healthcare, revenue. Bi-weekly cadence, full studio production.
Apply to host →
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Advisors
Forming the first advisory council. Operators, editors, and founders who have built editorial brands or growth businesses at scale.
Join the council →
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Editorial team
Curation, writing, research. Hiring in 2026.
Express interest →
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Connectors
You know the right host, the right business, or the right sponsor. The work compounds through introductions.
Make an intro →
In partnership with
Chicago digital marketing agency. Adam Fridman's first company. Strategic and creative partner for the advisor.tv brand build.
Chicago, IL · Est. 2010
idea2result
Video production studio. Full studio production for every advisor.tv show, list, and event. Aidan Fridman, founder.
Production partner · 2026
Past sponsor
Sponsored advisor.tv during the Chicago era. Anchored the credibility of the show and validated the editorial model. Never crossed into editorial influence.
Sponsor · 2017 series
Editorial standards
How The Record works.
Coverage is free.
We do not charge businesses to be featured. There is no path to coverage by payment. Editorial decisions are made by the editorial team, not the sales team, because we do not have a sales team for coverage.
Sponsors fund the work.
Sponsors and event tickets fund the production of advisor.tv. Microsoft sponsored the Chicago era for years and never crossed the line into editorial influence. That standard holds. Every sponsor on the network agrees to it before signing.
Curation is the standard.
We do not aim to feature every Jacksonville business. We aim to feature the ones building something that matters. Growth, story, and impact are the three filters. If a business does not pass all three, it does not appear on advisor.tv.
If you are building something that matters, you belong on the record. One test. One standard.
advisor.tv editorial promise
Want to help build this? See the five paths →
How we curate
Three filters. Every business. No exceptions.
Growth
Is the business growing in revenue, team, footprint, or impact? Coasting businesses, mature businesses, and lifestyle businesses are excluded. We cover companies that are still in motion.
Story
Is there something genuinely interesting in how this business is being built? Pivots, lessons, frameworks, decisions, conflicts. A story you would tell at dinner. If the business is just doing what businesses do, it does not pass this filter.
Impact
Does this business shape its industry, its city, its category, or its category's next decade? Impact does not mean size. A 12 person firm can have more impact on its niche than a 500 person firm with no thesis.
A business needs all three. We curate. We do not aggregate.
How we work
Five steps. Every business. Every format.
Step 01
Scout
We find Jacksonville's growth economy across 10 industries. Inbound nominations, outbound research, ecosystem scans. Every business considered gets a profile drafted on The Record.
You get
A profile on The Record
Step 02
Curate
We apply the three filters: growth, story, impact. Editorial team reviews every profile. Curation is the moat. Without it, advisor.tv would just be a directory.
You get
Editorial selection
Step 03
Record
We capture the story in the right format. A show appearance, a list inclusion, an annual award, an article feature, or a deep profile. Production by idea2result.
You get
A finished piece of content
Step 04
Publish
We distribute across our channels. Newsletter, social, SEO, the network, and your profile gets permanently tagged with every piece of coverage.
You get
Distribution across our channels
Step 05
Connect
We bring featured businesses into the same room at curated events. The gala, industry dinners, salons, founder breakfasts. The connect step is where relationships compound.
You get
A seat at the next dinner
The arc
A Jacksonville growth business could move from scouted to seated in the room with the right peers in 90 days. Five steps. That is what we are building.
Recognition
A decade of credentials.
advisor.tv has been
- Sponsored by Microsoft during the Chicago era (2017 series)
- Documented across 410 conversations between 2014 and 2022
- Hosted on the original MeetAdvisors / advisor.tv channel since 2014
- Watched by more than 96,000 unique viewers across the archive
Adam Fridman has been
- Founder of Mabbly, a Chicago digital marketing agency, since 2010
- Inc.com contributor on growth and storytelling
- Author of The Science of Story (2014) and Inspired Companies (2016)
- Currently writing his third book, on go to market for professional services
Bring us evidence. We document it.
The Jacksonville 100
Want to be on the record?
Nominations open for the Inaugural Jacksonville 100. The first named will be featured at the 2026 gala.
Editorial promise. Coverage on advisor.tv is free. We do not charge businesses to be featured. Sponsors and event tickets fund the production.