- In B2B marketing
15 yrs
In B2B marketing
- First marketing hire
2x
First marketing hire
- Olivine client brands
70+
Olivine client brands
- Clutch client rating
4.9 of 5
Clutch client rating
About.
Clayton Pritchard is Owner and CEO of Olivine Marketing, a remote-first product marketing agency he runs from Jacksonville. Olivine helps B2B tech companies from seed stage to IPO work out who their product is for, how to talk about it so the right buyers get it, and how to bring it to market in a way that drives revenue. The work covers positioning, messaging, pricing and packaging, sales enablement, branding, and websites, for clients that include ServiceNow, Twilio, Envoy, and Meta. He consulted for Olivine starting in 2022, became managing partner in 2025, and acquired the agency in 2026.
Before Olivine, Clayton spent roughly 15 years in marketing across startups and Big Tech. He was the first marketing hire at Prelay and at Momentum.io, which Salesforce acquired in 2026, and he worked in product marketing at LinkedIn and on generative AI and business messaging products at Meta. Earlier he led product and growth marketing at Highfive and worked in SMB ads sales at Twitter. He holds a bachelor's degree in marketing from the University of Central Florida.
Track record.
- Acquired Olivine Marketing in 2026; the agency was named a Clutch Top Product Marketing Agency for 2026, with a 4.9 out of 5 client rating
- As Momentum.io's first marketing hire, drove a 55% increase in LinkedIn followers, a 34% improvement in target keyword rankings, and the company's first G2 badge
- Helped launch LinkedIn's service marketplace, with promotions that drove a 100% increase in demand for LinkedIn ProFinder within 6 months
- First member of Twitter's SMB sales team to pass $1M in revenue and 150% quota attainment in a quarter
- Led Highfive's move upmarket from SMB to enterprise, including new messaging, pricing and packaging, and sales training
Experience.
Owner & CEO
Olivine Marketing
2026 to Present · Remote
Runs a product marketing agency for B2B tech companies from early stage to IPO.
Managing Partner & VP of Product Marketing
Olivine Marketing
2025 to 2026
Led product marketing and daily operations after consulting for Olivine since 2022.
Fractional Product Marketer
Pritchard Marketing Consulting
2022 to 2026 · Remote
Positioning, messaging, and go-to-market work for B2B clients including Apollo.io, Anrok, and Nuvei.
Business Product Marketing, Generative AI
Meta
2023 to 2025 · Remote
Go-to-market for teams including WhatsApp Privacy, Business Messaging, and Llama.
Head of Marketing
Momentum.io
2022 to 2022 · Remote
First marketing hire; stayed on as marketing consultant and investor until the Salesforce acquisition.
Head of Marketing
Prelay
2021 to 2022
First marketing hire, focused on product marketing and demand generation.
Product Marketing Manager
LinkedIn
2018 to 2021 · Sunnyvale, California
Product marketing for Small Business and Service Marketplace, then Trust and Safety.
Lead Product Marketing Manager
Highfive
2015 to 2018 · Redwood City, California
Started as Growth Marketing Manager, then led full-funnel product marketing.
What you can ask Clayton about.
- Switching from an investor pitch to a story customers actually buy
- Narrowing an ICP so sales can build real account lists from it
- Fixing positioning before spending more on growth channels
- Building sales enablement that reps will actually use on calls
- Deciding what a first marketing or product marketing hire should own
Education.
University of Central Florida
Bachelor's Degree, Marketing, with minors in Entrepreneurship and Leadership Studies
Nobody builds alone.
Send Clayton one specific question. It goes straight to his inbox.