- In marketing, branding and innovation
24 yrs
In marketing, branding and innovation
- Owner of Trasca & Co Eatery
11 yrs
Owner of Trasca & Co Eatery
- Client satisfaction as a keynote speaker
9.6/10
Client satisfaction as a keynote speaker
- Team members led at Trasca & Co Eatery
43
Team members led at Trasca & Co Eatery
About.
Sara is the CEO of Point Northeast in Ponte Vedra Beach, Florida, and an innovation keynote speaker and workshop facilitator. She helps organizations build a culture of innovation, solve complex problems in creative ways and turn strategy into results. Her speaking clients include Sephora, Best Buy, Invesco, MGM Resorts and The Hartford.
Her career started in brand and promotion marketing at General Mills, where she worked on Betty Crocker, Pillsbury and Box Tops for Education, followed by an account director role at ePrize. She later served as Vice President of Innovation Enablement and Client Services at Platypus Labs, working with clients like Honda and Cardinal Health. Since 2014 she has also owned and operated Trasca & Co Eatery in Ponte Vedra Beach, which has been profitable every year.
Track record.
- Named Female Entrepreneur of the Year by VOID Magazine in 2017
- Trasca & Co Eatery was named Best New Restaurant in Jacksonville by the Times Union in 2015 and a Jacksonville Magazine Top 50 Restaurant from 2015 to 2019
- Led development of the first digital Box Tops for Education program at General Mills, driving a 25% sales increase in key products for 3 years
- Developed and ran a $17M price promotion plan for Betty Crocker Baking that delivered 20% volume growth
- Received the General Mills Brand Builder Award in 2013 and the Rolling Stone Momentum Award at ePrize
Experience.
Chief Executive Officer
Point Northeast
2022 to Present · Ponte Vedra Beach, Florida
Innovation Keynote Speaker
Sara Frasca, Innovation Keynote Speaker
2018 to Present
Keynotes and workshops on building a culture of innovation
Owner
Trasca & Co Eatery
2014 to Present · Ponte Vedra Beach, FL
Owner and operator of a neighborhood eatery in Sawgrass Village
Vice President, Innovation Enablement and Client Services
Platypus Labs
2018 to 2020 · Detroit, MI
Led client engagement strategy, reporting to the CEO
Manager, Strategic Growth Platforms
General Mills
2011 to 2015 · Minneapolis, Minnesota
Manager, Customer Promotion Marketing
General Mills
2008 to 2011 · Minneapolis, Minnesota
Account Director
ePrize
2006 to 2008 · Detroit, Michigan
Led Midwest business development, driving 75% sales growth
Assistant Manager, Promotion Marketing
General Mills
2002 to 2006 · Minneapolis, Minnesota
What you can ask Sara about.
- Scaling a professional service firm past its founder
- Leadership roles and structured accountability
- Moving from corporate leadership to founding companies
Education.
Gustavus Adolphus College
Liberal Arts, Art Studio, Communications
Nobody builds alone.
Send Sara one specific question. It goes straight to their inbox.