- Lift in demo requests
96%
Lift in demo requests
- Cost per lead reduction
81%
Cost per lead reduction
- Years in growth marketing
15+
Years in growth marketing
- Based in
St Augustine
Based in
About.
Spencer Whiting helps founders and leadership teams build marketing that turns into pipeline. Through Whiting and Co, the firm he runs from St Augustine, he works as a fractional CMO and hands-on growth lead for B2B SaaS, DTC and growth-stage companies, covering strategy through execution across paid media, conversion rate optimization, lifecycle marketing and funnel design.
He learned the craft running marketing experiments at MECLABS Institute in Jacksonville, testing campaigns for enterprise brands including Google, Bank of America, Athletic Greens and Expedia. He later led sales and marketing at Myers Media Group and managed CRO engagements at Instapage. His recent work includes a 96% lift in demo request conversion for AI fleet safety company Netradyne and an 81% cost per lead reduction over three years for Beyond Diet.
Track record.
- 96% lift in demo request conversion for Netradyne
- 81% cost per lead reduction over 3+ years for Beyond Diet
- 50+ A/B tests run for Cozy Earth over two years
- Clients have included Google, Athletic Greens and Netradyne
Experience.
Principal, Fractional CMO, Growth and Revenue Leader
Whiting and Co
2018 to Present · St Augustine, Florida
Demand generation and growth for B2B SaaS, DTC and growth-stage companies.
Conversion Experience Manager
Instapage
2020 to 2022 · St Augustine, Florida
Managed CRO engagements for SaaS and ecommerce clients.
Senior Director of Sales and Marketing
Myers Media Group
2016 to 2018 · San Diego, California
Led sales and marketing for the company.
Director, Optimization Strategist
MECLABS Institute
2010 to 2016 · Jacksonville, Florida
Ran marketing experiments for enterprise brands including Google and Expedia.
What you can ask Spencer about.
- How do I build a demand gen program that fills my pipeline?
- Why are people visiting my site but not booking demos?
- When does a fractional CMO make sense for my company?
- How should I split budget between Google and LinkedIn ads?
- What should I A/B test first on my website?
Nobody builds alone.
Send Spencer one specific question. It goes straight to his inbox.