
Casting the host of Money in Motion
The people building the systems that move, protect and reinvent money.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations.

Darren Guccione, CEO and Co-Founder of Keeper Security
2015 · from the advisor.TV archive
Browse the archiveThis seat is for
This seat is being designed for someone Jacksonville’s financial community already trusts to explain where money is going next.
- A respected fintech, banking or payments executive
- Deep relationships across Jacksonville’s financial community
- Experience making consequential financial or technology decisions
- The ability to make complex subjects understandable
Why Jacksonville
1,053,300
people live in Duval County.
Every one of them pays, borrows, insures and saves through systems built and run by people most of them never meet. How those systems are changing is rarely explained by the people changing them.
The first two conversations
Two episodes to open with.
What happens after you press Pay.
An operator on the systems a payment travels through in the seconds after a customer taps a card.
Jacksonville’s role in the future of fintech.
A financial technology leader on why the infrastructure behind money keeps choosing this city.
Possible first season
- 01What happens after you press Pay
- 02Jacksonville’s role in the future of fintech
- 03The new economics of financial fraud
- 04How artificial intelligence is changing banking
- 05Protecting the systems that move money
- 06What instant payments will change
- 07Why major financial companies choose Jacksonville
- 08Building trust in a digital financial system
What it costs
The pilot is on us. Mabbly funds the first two episodes. If it is greenlit, a season is $2,500 a month, paid by you or a sponsor.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. The pilot is on us.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
You pay $2,500 a month for the season, or a sponsor does instead. Never both.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Operator conversation
- Trusted introduction
- Next system
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.

1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.


Nobody builds alone.
One show. One trusted voice. Two conversations to begin.
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