Editorial standards
How we host.
advisor.tv is a business publication. Sponsors fund it. Editorial runs it. Here is exactly how that wall works.
The guardrails
Four rules that keep the wall intact.
Editorial controls the lineup.
Hosts suggest guests. Editorial approves the lineup. No guest appears on a show because a sponsor, host, or guest paid or pressured for the slot.
Hosts host. Sponsors sponsor.
Hosts shape the conversation. Sponsors fund production. The two are completely separate roles. A host cannot be a paid promoter, and a sponsor cannot be a host or producer.
No pay to play. Ever.
No company can pay to be featured on The Record, The List, or any show. Coverage is free. Sponsors fund the production around the editorial, not the editorial itself.
Conflicts disclosed.
When a host has a commercial relationship with a guest or their firm, we disclose it on the show page and in the episode notes. Same standard if a guest is a sponsor's client.
The process
From idea to episode.
- 01
Host pitches a theme.
A host suggests an episode topic and a shortlist of potential guests.
- 02
Editorial vets the lineup.
The editorial team reviews the guests for fit, conflicts, and editorial standard. Editorial has final say.
- 03
Guests are invited.
Outreach goes from the editorial team. The conversation is framed as editorial, not sponsored.
- 04
Conversation happens.
The host runs the conversation. Production by Mabbly handles the rest.
- 05
Episode publishes with full disclosure.
Sponsors are credited. Conflicts are noted. Coverage stays free.
Founding sponsor
Mabbly funds the production. Mabbly never touches the editorial.
Mabbly is a Chicago founded GTM consulting firm for professional services companies. It is Adam Fridman's first company. It is the founding sponsor of advisor.tv. Mabbly funds the production cost of the publication. It does not select guests, approve content, edit copy, or shape the lineup. Same standard that held during the Chicago era with Microsoft. Editorial integrity is what makes this publication worth funding. Lose it and the funding stops being valuable.
Chicago · Est. 2010 · advisor.tv founding sponsor
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Show sponsor. Event sponsor. Annual partner. Every sponsor follows the same editorial wall.