Pre launch2026 Jacksonville premiere
An advisor.tv original · Premieres fall 2026
Underwriting Room.
Where Jacksonville changes hands.
with Brad Hettich
Businesses and buildings change hands in Jacksonville every week. Almost nobody hears how. This show puts the deal on the record.
Acquisitions lead. Commercial real estate and construction stay in the room. Brad Hettich reads about 700 deals a year, most of them business acquisitions, and he reads them the way a banker reads them. What survives underwriting, what dies, and why.
Underwriting Room.The host
Brad Hettich.
Roughly 30 years in commercial lending. First loan, 1998. President of Commercial Lending X, where he has closed 828 loans across $1.4 billion in volume and reads about 700 deals a year. Based in St. Johns County. He tells buyers on day one what the bank would tell them in month three.
828 loans closed$1.4B volume500+ lenders
More from Brad
Episodes
First episodes record this fall.
Doing a deal that builds Jacksonville?
Guests are curated, never charged. No company paid to appear. No company can.
When a deal discussed on the show touched the host's firm, the host says so on air.
Production by idea2result · Funded by founding sponsor Mabbly · Editorial is independent
More from the studio
The other conversations.
Go to MarketGo to Market.
Adam Fridman
How Jacksonville goes to market.
Coming to AmericaComing to America.
Veronica Wilen
Started over. Built bigger.
RunwayRunway.
Dave Eyerly
Where Jacksonville takes off.
One seat remains open. House Calls is casting.