An advisor.tv original · The anchor show · Premieres fall 2026
Go to Market.
How Jacksonville goes to market.
with Adam Fridman
Every company on The Record is growing. Somebody made that happen. This show sits down with them.
The Record names who is growing in Jacksonville. Go to Market finds out how. Founders, CEOs, and revenue leaders walk through the motion that actually worked: where the first customers came from, what failed quietly, and what they would never do again. The Record is the who. This is the how.
Built on a body of work
589 conversations before this one.
Chicago era episodes, 2014 to 2022, sponsored by Microsoft
Episodes of GTM for Professional Services, the show this one grows out of
Same host. Same format. New city, on the record.
While the first Jacksonville episodes are in production
Recent conversations.
Why Every GTM Playbook Fails Professional Services Firms, with Barry Saltzman
No Leads Left Behind: Fixing Lead Purgatory in the B2B Funnel, with Jason Miller
Signal Activated Growth, with Tyler Lessard
From GTM for Professional Services. New Jacksonville episodes premiere fall 2026.
The host
Adam Fridman.
Founder of advisor.tv. He started the format in Chicago in 2014 and has hosted 589 documented conversations since: 410 in the Chicago era and 179 on GTM for Professional Services. Inc.com contributor. Author of The Science of Story and The Lost Audience, with a third book on go to market for professional services arriving in 2026.
Adam founded Mabbly, the founding sponsor of advisor.tv. The wall between funding and editorial is documented at How we host.
Taking something to market in Jacksonville?
Guests are curated, never charged. No company paid to appear. No company can.
When a company discussed on the show is a client of the host's firm, the host says so on air.
Production by idea2result · Funded by founding sponsor Mabbly · Editorial is independent
More from the studio
The other conversations.
Underwriting Room.
Brad Hettich
Where Jacksonville changes hands.
Coming to AmericaComing to America.
Veronica Wilen
Started over. Built bigger.
RunwayRunway.
Dave Eyerly
Where Jacksonville takes off.
One seat remains open. House Calls is casting.