2014
The beginning
MeetAdvisors launches in Chicago.
Adam Fridman starts a long form video series with Chicago founders. The format: one camera, one conversation, no script.
Our vision
Jacksonville is being built by people.
Those people deserve to be documented, connected and remembered. Not once they are famous. Now, while the work is still hard and unglamorous and mostly invisible.
advisor.TV exists to hand them a microphone and press record.
Why we exist
Nobody builds alone.
Every company in this city was built by someone who was helped: a mentor, a first customer, a partner who stayed when it would have been reasonable to leave, a person who said yes on a Tuesday for no good reason.
Most of that never gets written down. The press release survives. The person who made it possible does not. We think that is backwards.
So we sit people down, ask better questions than they are used to, and publish the answer. Over time, that becomes something more useful than a story. It becomes a record of how a city actually got built, and a network of people who now know each other.
The editorial promise
No company paid to appear. No company can.
Sponsors fund production. They do not fund coverage. A sponsor cannot select a guest, shape a question, buy a ranking or purchase a mention. That is not a policy we tolerate. It is the reason any of this is worth watching.
Microsoft sponsored the Chicago era for years and never crossed that line. The same standard holds for every sponsor here.
We would rather lose a sponsor than lose the trust.
The story
From Chicago in 2014 to Jacksonville in 2026.
2017
Microsoft sponsors
The Microsoft Series.
Microsoft becomes a sponsor of the show, anchoring the credibility of the format and validating the model: editorial first, sponsors fund the work, never influence it.
2021
The pause
400 plus conversations recorded.
The archive crosses 400 episodes. Adam steps back from the brand to focus on Mabbly. The format has proved itself.
2026
Jacksonville
The second act.
advisor.tv relaunches as the business publication of record for Jacksonville's growth economy. The Record tracks every growth business in the city. Same conviction. Deeper format. New city. New shows.
2026
The studio
Recording at Accelerate PV.
advisor.tv opens its dedicated studio at Accelerate PV in Nocatee, Ponte Vedra Beach. Purpose built for long form conversation. The first episodes record this fall.
Same long form conversations with the people building real businesses. New city. Same conviction.
Adam Fridman
Founder, advisor.tv
The founder
A decade of documenting the people who build real businesses.
Adam Fridman started advisor.tv in Chicago in 2014, originally under the name MeetAdvisors. The format was simple. Find the people quietly running Chicago business. Sit down across from them. Let them talk. Publish the conversation.
Over the next seven years, more than 400 conversations were recorded. Founders, CEOs, operators, investors, public sector leaders. Microsoft sponsored the show during its peak years. Guests included the founders of OpenTable, ShipBob, Keeper Security, Echo Global Logistics, and dozens of others who would go on to define their categories.
Alongside advisor.tv, Adam founded Mabbly, a Chicago digital marketing agency that has served growth businesses for over a decade. He has contributed to Inc.com on growth and storytelling, authored The Science of Story and The Lost Audience, and is currently writing his third book on go to market for professional services.
In 2026, Adam relaunched advisor.tv in Jacksonville. The reason is simple. The next decade of growth in the United States is being built in cities like Jacksonville. The same under documentation he saw in Chicago a decade ago is happening here, only faster. The opportunity is to build the publication of record for that growth before anyone else does.
Founder, Mabbly · Inc.com contributor · Author of The Science of Story · Founded MeetAdvisors (now advisor.tv) in 2014
The team
A lean team. Deep partners.
Current team
AF
Adam Fridman
Founder · Host of Go to Market · Editorial
IF
Ilan Fridman
Operator
Open seats
Four ways to join the build. See all paths →
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Hosts
Three shows open. Wealth, healthcare, revenue. Biweekly cadence, full studio production.
Apply to host →
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Advisors
Forming the first advisory council. Operators, editors, and founders who have built editorial brands or growth businesses at scale.
Join the council →
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Editorial team
Curation, writing, research. Hiring in 2026.
Express interest →
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Connectors
You know the right host, the right business, or the right sponsor. The work compounds through introductions.
Make an intro →
Where we work
Recorded at Accelerate PV · Nocatee · Ponte Vedra Beach
In partnership with
Founding sponsor
Chicago digital marketing agency. Adam Fridman's first company. Funds the production of advisor.tv. Never touches editorial. Strategic and creative partner for the brand build.
Chicago · Est. 2010 · advisor.tv founding sponsor
idea2result
Video production studio. Full studio production for every advisor.tv show, list, and event. Aidan Fridman, founder.
Production partner · 2026
Past sponsor
Sponsored advisor.tv during the Chicago era. Anchored the credibility of the show and validated the editorial model. Never crossed into editorial influence.
Sponsor · 2017 series
How people take part
Three honest ways in.
Be a guest
Nominate a business, or yourself. Coverage is free and always will be. We cannot feature everyone, and we will be honest with you about that.
Nominate someone →Host a show
If you have a voice worth hearing, apply. We also invite people we think deserve a stage. Hosts do not need to bring a sponsor.
Apply to host →Fund a show
Sponsors pay for cameras, editors, studio time and the people who make it. Their brand sits beside the conversation. Never inside it.
See sponsorship →Who pays for this
We will always tell you where the money comes from.
Production today is supported by Mabbly and idea2result. Some shows are funded directly by advisor.TV.
As the platform grows, outside sponsors help fund more shows, which means more Jacksonville voices get a stage. Every sponsor is named on the show they support.
Lower down the stack, this is also what people mean when they call advisor.TV a business publication of record: the funding is disclosed, the editorial is independent, and the archive outlives the news cycle.
Recognition
A decade of credentials.
advisor.tv has been
- Sponsored by Microsoft during the Chicago era (2017 series)
- Documented across 410 conversations between 2014 and 2022
- Hosted on the original MeetAdvisors / advisor.tv channel since 2014
- Watched by more than 96,000 unique viewers across the archive
- Recording in Jacksonville at Accelerate PV studio since 2026
Adam Fridman has been
- Founder of Mabbly, a Chicago digital marketing agency, since 2010
- Inc.com contributor on growth and storytelling
- Author of The Science of Story (2014) and The Lost Audience (2024)
- Currently writing his third book, on go to market for professional services
Bring us evidence. We document it.
If you are building something here, we want it on the record.
Editorial promise. Coverage on advisor.TV is free. Sponsors fund production, never coverage. No company paid to appear. No company can.