Casting the host of At the Table
Where Northeast Florida gathers, eats and stays.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.
This seat is for
This seat is being designed for someone operators will talk to candidly about money and labor.
- Restaurant, hotel or hospitality group operator
- Trusted inside the local hospitality community
- Northeast Florida operator relationships
- Comfortable discussing margins on the record
Why Jacksonville
1,053,300
people live in Duval County.
Every one of them eats somewhere, and the rooms they choose are businesses with leases, payroll and thin margins. Those decisions are rarely discussed in public.
The first two conversations
Two episodes to open with.
The first room, and what it cost.
An operator on the lease, the build out and the months before the doors opened.
The economics behind the menu.
A chef or owner on pricing, labor and the decisions guests never see.
Possible first season
- 01Opening the first room
- 02The economics behind a menu
- 03Staffing a kitchen that lasts
- 04Choosing a neighborhood
- 05Surviving a slow season
- 06Building a second location
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Operator conversation
- Trusted introduction
- Next room
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting At the TableSomeone who belongs in the conversation? Suggest a guest
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