Casting the host of Family Capital
What Jacksonville families do with the capital they build.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.
This seat is for
This seat is being designed for someone families already speak to candidly about money.
- Wealth executive, family office leader or family business principal
- Trusted with private family decisions
- Northeast Florida family relationships
- Discreet and genuinely curious on camera
Why Jacksonville
$835.9M
in net adjusted gross income moved into St. Johns County through migration, 2022 to 2023.
Capital is not merely being earned here. It is arriving here. The families making decisions about it rarely appear publicly, so the reasoning behind those decisions is undocumented.
The first two conversations
Two episodes to open with.
The first generation built it.
A founder or family leader on the decisions that created the family's capital and what they refuse to lose.
Preparing children for wealth.
A family on education, responsibility and the conversations that happen before any assets transfer.
Possible first season
- 01The first generation that built it
- 02Preparing children for wealth
- 03Family capital entering local businesses
- 04Giving without losing discipline
- 05Keeping a family aligned
- 06What legacy actually means
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Family conversation
- Trusted introduction
- Next generation
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting Family CapitalSomeone who belongs in the conversation? Suggest a guest
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