
Casting the host of House Calls
The people changing how Northeast Florida lives, heals and ages.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Watch the casting call
We're casting House Calls.
This seat is for
This seat is being designed for someone clinicians and healthcare operators already return calls to.
- Physician executive, health system leader or healthcare founder
- Trusted across clinical and business lines
- Northeast Florida healthcare relationships
- Able to make complex care understandable
Why Jacksonville
123,000+
people work in Northeast Florida life sciences.
Healthcare is not adjacent to Jacksonville’s economy. It is one seventh of it. The business decisions behind that shift are made quietly and explained almost nowhere.
The first two conversations
Two episodes to open with.
Why healthcare keeps choosing Northeast Florida.
An operator on the economics, talent and institutions driving regional growth.
The business behind the next frontier of care.
A healthcare leader on turning research, technology and clinical expertise into access for patients.
Possible first season
- 01Building a medical practice
- 02Where healthcare technology is working
- 03Jacksonville’s aging population
- 04The business behind medical research
- 05Recruiting physicians to Northeast Florida
- 06What patients never see
What it costs
The pilot is on us. Mabbly funds the first two episodes. If it is greenlit, a season is $2,500 a month, paid by you or a sponsor.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. The pilot is on us.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
You pay $2,500 a month for the season, or a sponsor does instead. Never both.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Operator conversation
- Clinical introduction
- Next leader
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.

1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.


Nobody builds alone.
One show. One trusted voice. Two conversations to begin.
Explore hosting House CallsSomeone who belongs in the conversation? Suggest a guest
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