Casting the host of House Calls
The people changing how Northeast Florida lives, heals and ages.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.
This seat is for
This seat is being designed for someone clinicians and healthcare operators already return calls to.
- Physician executive, health system leader or healthcare founder
- Trusted across clinical and business lines
- Northeast Florida healthcare relationships
- Able to make complex care understandable
Why Jacksonville
123,000+
people work in Northeast Florida life sciences.
Healthcare is not adjacent to Jacksonville’s economy. It is one seventh of it. The business decisions behind that shift are made quietly and explained almost nowhere.
The first two conversations
Two episodes to open with.
Why healthcare keeps choosing Northeast Florida.
An operator on the economics, talent and institutions driving regional growth.
The business behind the next frontier of care.
A healthcare leader on turning research, technology and clinical expertise into access for patients.
Possible first season
- 01Building a medical practice
- 02Where healthcare technology is working
- 03Jacksonville’s aging population
- 04The business behind medical research
- 05Recruiting physicians to Northeast Florida
- 06What patients never see
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Operator conversation
- Clinical introduction
- Next leader
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting House CallsSomeone who belongs in the conversation? Suggest a guest
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