Casting the host of On the Ground
What gets built here, and who decides where.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.
This seat is for
This seat is being designed for someone with real project history and no deal to sell.
- Developer, general contractor or commercial broker
- Trusted across capital and public process
- Northeast Florida development relationships
- Able to discuss a project without pitching it
Why Jacksonville
1,053,300
people live in Duval County.
Where that population lives and works next is being decided now, by a small number of people choosing sites, raising capital and moving projects through public process.
The first two conversations
Two episodes to open with.
Choosing the site.
A developer on why one parcel moves forward and another sits for a decade.
Building through rising costs.
A builder and a lender on capital, timing and the projects that still pencil.
Possible first season
- 01Choosing the site
- 02Capital behind a project
- 03Entitlements and the public process
- 04Building through rising costs
- 05What downtown still needs
- 06Growth beyond the county line
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Developer conversation
- Trusted introduction
- Next project
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting On the GroundSomeone who belongs in the conversation? Suggest a guest
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