Casting the host of On the Ground
What gets built here, and who decides where.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations.
This seat is for
This seat is being designed for someone with real project history and no deal to sell.
- Developer, general contractor or commercial broker
- Trusted across capital and public process
- Northeast Florida development relationships
- Able to discuss a project without pitching it
Why Jacksonville
1,053,300
people live in Duval County.
Where that population lives and works next is being decided now, by a small number of people choosing sites, raising capital and moving projects through public process.
The first two conversations
Two episodes to open with.
Choosing the site.
A developer on why one parcel moves forward and another sits for a decade.
Building through rising costs.
A builder and a lender on capital, timing and the projects that still pencil.
Possible first season
- 01Choosing the site
- 02Capital behind a project
- 03Entitlements and the public process
- 04Building through rising costs
- 05What downtown still needs
- 06Growth beyond the county line
What it costs
The pilot is on us. Mabbly funds the first two episodes. If it is greenlit, a season is $2,500 a month, paid by you or a sponsor.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. The pilot is on us.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
You pay $2,500 a month for the season, or a sponsor does instead. Never both.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Developer conversation
- Trusted introduction
- Next project
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
One show. One trusted voice. Two conversations to begin.
Explore hosting On the GroundSomeone who belongs in the conversation? Suggest a guest
Also casting.
All host opportunities
Casting a hostThe Exit
The decisions before, during and after a business sale.
Explore the show
Casting a hostFamily Capital
How families build, protect, transfer and put capital to work.
Explore the show
Casting a hostBuilt to Last
How privately owned Jacksonville companies survive succession.
Explore the show