
An advisor.TV original · Casting guests
What generations of builders owe each other.
with Adam Fridman
Episode one
I want to start where it actually starts. Not with a company, not with a handover, but with the principles a person is handed before they are handed anything else. Once we agree on those, the businesses are easy to talk about. If we skip them, nothing we say about the businesses will hold.

The advisor.TV studio, Ponte Vedra.
The conversation
Seven things the first conversation covers, in the order they tend to come up.

In conversation
Rabbi Mendel Sharfstein
Co-director, Center for Jewish Life at Chabad of St. Johns County
The arc
01
Principles first
What should be passed on at all, before anyone talks about a company.
02
Then the people receiving it
The next generation building now, in their own words, on their own terms.
03
Then both sides at the table
A parent and a young builder, comparing notes on the same questions.

Two chairs, one table, no audience in the room.
The premise
Every generation inherits something. Every generation changes it.
Adam Fridman sits down with the people shaping Jacksonville's next generation of builders to ask what should be carried forward, what should be questioned and what must be earned.
Conversations with Jacksonville's founders, business owners, faith leaders, parents, mentors and emerging entrepreneurs about the values, lessons, relationships and responsibilities that shape the next generation of builders.
Editorial territory
Values and ambition
What is worth wanting, and what wanting costs.
Guidance and control
Where support stops and steering begins.
Tradition and reinvention
What is kept, and what is rebuilt.
Responsibility and opportunity
What comes with the door being open.
Business and faith
The beliefs that sit underneath the decisions.
Succession and independence
Handing something over, or letting it go.
Experience and speed
The case for patience against the case for now.
The format
One guest at a time. The guest may represent either generation. Adam brings the other perspective through his own experience building alongside his sons.
The boundary
Every conversation connects to building, leading, enterprise or meaningful contribution to Jacksonville. General parenting without that connection does not fit the show.
Status
Nothing has been recorded yet. The first conversation is confirmed and no date is set. When it publishes it appears on Watch and in The Record newsletter.
Watch what is airing now
The host
Founder of advisor.TV. Co founder of Mabbly. A father building alongside the next generation, not an expert claiming to have solved it. He started the long form interview format in Chicago in 2014 and recorded 410 documented conversations in the Chicago era. Inc.com contributor. Author of The Science of Story and The Lost Audience.
Adam co founded Mabbly, the founding sponsor of advisor.TV. Aidan Fridman owns the production company behind the studio. No company paid to appear. No company can. The wall between funding and editorial is documented at How we host.
Guests are curated, never charged. The platform can be sponsored. The conversation cannot be bought.
Editorial decisions live with the host and the advisor.TV newsroom.
Production by idea2result · Funded by founding sponsor Mabbly · Editorial is independent
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