A worn workbench, hand tools and company ledgers inside a long standing Florida workshop.

Casting the host of Built to Last

How privately owned Jacksonville companies survive the handoff.

advisor.TV is selecting the trusted voice who will lead the conversation.

Explore hosting Built to LastWatch a real conversation
  • 1,000+ conversations
  • Since 2014
  • Produced in Jacksonville

Real operators. Real conversations. The chair cannot be bought.

Still frame from the archive conversation with Sam Scott, Board Member of Motorola, Bank of New York, and Abbott.

Sam Scott, Board Member of Motorola, Bank of New York, and Abbott

2016 · from the advisor.TV archive

Browse the archive

This seat is for

This seat is being designed for someone who has lived through a leadership transition and can ask the honest question.

  • Multigenerational owner or long tenured operator
  • Trusted by founders and successors
  • Jacksonville private company relationships
  • Able to discuss family disagreement plainly
Explore hosting Built to Last

Why Jacksonville

More than half of privately held businesses with employees nationally are owned by people over 55.

Succession is a materially important Jacksonville conversation. We do not estimate the age of local owners, and neither should anyone else. What is certain is the size of the base that will face the question.

Source Project Equity, Silver Tsunami

The first two conversations

Two episodes to open with.

  1. The founder should step back. Now what?

    An owner and successor on the moment leadership begins to move before ownership does.

  2. Family leader or outside operator?

    A private company on choosing the person best able to protect the next chapter.

Possible first season
  1. 01When the founder should step back
  2. 02Choosing family or outside leadership
  3. 03Preparing the next generation
  4. 04Ownership without employment
  5. 05Surviving family disagreement
  6. 06Protecting culture through transition

What it costs

Nothing. Mabbly funds the first two episodes.

I co founded Mabbly, and it funds this because Jacksonville is worth documenting.

Hosting obligates you to nothing.

How we host

How this works

Two episodes first. The season is earned.

  1. Step 1

    Conversation

    We talk about the show, the vertical and the people you want in the chair.

  2. Step 2

    Two episode pilot

    We produce two episodes end to end. Mabbly funds them. You pay nothing.

  3. Step 3

    Greenlight

    We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.

  4. Step 4

    Season

    Twelve episodes, two a month, across six months.

  5. Step 5

    The season is sponsored

    Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.

Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.

The conversation compounds

One good conversation produces the next one.

  1. Owner conversation
  2. Successor introduction
  3. Next company
  4. Permanent archive

You lead the conversation. advisor.TV handles everything else.

  1. PrepareGuest research, subject preparation and the questions worth asking.
  2. RecordStudio, cameras, sound and direction in Ponte Vedra.
  3. PublishEditing, publishing and distribution, then the permanent archive.
The advisor.TV studio in Ponte Vedra during a recording.

1,000+

conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.

  • Produced in Chicago, and now in Jacksonville.
  • Microsoft sponsored the Chicago era.
  • Mabbly is the founding Jacksonville sponsor.
Still frame from the archive conversation with Sam Scott, Board Member of Motorola, Bank of New York, and Abbott.
Still frame from the archive conversation with Billy Dexter, Heidrick & Struggles.Still frame from the archive conversation with Josh Levy, CEO of Been Verified.

Nobody builds alone.

The platform can be sponsored. The conversation cannot be bought.

One show. One trusted voice. Two conversations to begin.

Explore hosting Built to Last

Someone who belongs in the conversation? Suggest a guest

Also casting.

All host opportunities
Downtown Jacksonville office towers seen across the St. Johns River at dusk.Casting a host

The Exit

The decisions before, during and after a business sale.

Explore the show
An older brick and stucco Northeast Florida home under live oaks in morning light.Casting a host

Family Capital

How families build, protect, transfer and put capital to work.

Explore the show
A modern hospital corridor beside a medical research laboratory bench in daylight.Casting a host

House Calls

The people changing how Northeast Florida lives, heals and ages.

Explore the show

Built to Last

Explore hosting