Casting the host of The Supply Line
What moves through Jacksonville, and the people who move it.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.
This seat is for
This seat is being designed for someone who already knows the operators behind the port, the rail and the road.
- Logistics executive or former supply chain operator
- Trusted inside port, rail and trucking
- Jacksonville and Southeast network
- Able to explain the system without jargon
Why Jacksonville
1.39M
TEUs moved through JAXPORT in fiscal 2025.
Jacksonville’s supply chain is not background infrastructure. It is one of the city’s largest stories, and the operators running it are largely invisible to the city they supply.
The first two conversations
Two episodes to open with.
What really moves through Jacksonville.
An operator on the cargo, decisions and infrastructure hidden behind an ordinary day.
The bottleneck that changed the network.
A logistics leader on the constraint that forced a better way to move goods.
Possible first season
- 01What enters Jacksonville
- 02The economics of moving one container
- 03Building the next warehouse
- 04Technology inside the supply chain
- 05The people shortage
- 06Jacksonville’s position in the Southeast
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Operator conversation
- Trusted introduction
- Next link
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
Explore hosting The Supply LineSomeone who belongs in the conversation? Suggest a guest
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