Casting the host of The Second Location
The decisions that turn one successful location into a scalable company.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations.
This seat is for
This seat is being designed for someone who has already opened the second door and can talk plainly about what it cost.
- An entrepreneur who has successfully expanded beyond one location
- A respected operator with relationships across multiple industries
- Firsthand experience with systems, people and capital
- The ability to discuss both mistakes and successful decisions
Why Jacksonville
22,096
employer firms operate in Duval County.
Many of them started with a single location. The decision to open a second is where an owner stops running a business and starts building a company, and it is almost never discussed in public.
The first two conversations
Two episodes to open with.
Knowing when the first location is ready to multiply.
An owner on the signals that said yes, and the ones that should have said wait.
Hiring the manager who replaces the founder.
An operator on the first person trusted to run a location without them in it.
Possible first season
- 01Knowing when the first location is ready to multiply
- 02Choosing the second market
- 03Paying for expansion
- 04Hiring the manager who replaces the founder
- 05Turning experience into a repeatable system
- 06Protecting culture while adding locations
- 07Franchising versus company owned growth
- 08When expansion goes wrong
What it costs
The pilot is on us. Mabbly funds the first two episodes. If it is greenlit, a season is $2,500 a month, paid by you or a sponsor.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. The pilot is on us.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
You pay $2,500 a month for the season, or a sponsor does instead. Never both.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Owner conversation
- Trusted introduction
- Next location
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.
1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.
Nobody builds alone.
One show. One trusted voice. Two conversations to begin.
Explore hosting The Second LocationSomeone who belongs in the conversation? Suggest a guest
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