
Casting the host of Who Founders Call
The advisors Jacksonville business owners call before the decision is made.
advisor.TV is selecting the trusted voice who will lead the conversation.
- 1,000+ conversations
- Since 2014
- Produced in Jacksonville
Real operators. Real conversations. The chair cannot be bought.

Darren Guccione, CEO and Co-Founder of Keeper Security
2015 · from the advisor.TV archive
Browse the archiveThis seat is for
This seat is being designed for someone owners already phone first, before the deal, the hire or the number is settled.
- Fractional CFO, transaction attorney, banker or wealth advisor
- Trusted by owners before anything is announced
- Jacksonville and Northeast Florida relationships
- Able to advise on camera without pitching a practice
Why Jacksonville
22,096
employer firms operate in Duval County.
Behind each of them is a small circle of advisors called before anything is announced. The structure of the deal, the loan that cannot wait, the number nobody wants to hear. That counsel is almost never on the record.
The first two conversations
Two episodes to open with.
The call before the deal closes.
An advisor on the conversation that happens days before a transaction becomes real.
What a fractional CFO sees that founders do not.
A finance leader on the numbers owners avoid until somebody makes them look.
Possible first season
- 01The call before the deal closes
- 02What a fractional CFO sees that founders do not
- 03Financing the decision that cannot wait
- 04The advisor who protects the deal, not just the paperwork
- 05Hiring the person who changes everything
- 06The wealth decisions founders make in private
What it costs
Nothing. Mabbly funds the first two episodes.
I co founded Mabbly, and it funds this because Jacksonville is worth documenting.
Hosting obligates you to nothing.
How we hostHow this works
Two episodes first. The season is earned.
Step 1
Conversation
We talk about the show, the vertical and the people you want in the chair.
Step 2
Two episode pilot
We produce two episodes end to end. Mabbly funds them. You pay nothing.
Step 3
Greenlight
We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.
Step 4
Season
Twelve episodes, two a month, across six months.
Step 5
The season is sponsored
Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.
Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.
The conversation compounds
One good conversation produces the next one.
- Advisor conversation
- Owner introduction
- Next advisor
- Permanent archive
You lead the conversation. advisor.TV handles everything else.
- PrepareGuest research, subject preparation and the questions worth asking.
- RecordStudio, cameras, sound and direction in Ponte Vedra.
- PublishEditing, publishing and distribution, then the permanent archive.

1,000+
conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.
- Produced in Chicago, and now in Jacksonville.
- Microsoft sponsored the Chicago era.
- Mabbly is the founding Jacksonville sponsor.


Nobody builds alone.
The platform can be sponsored. The conversation cannot be bought.
One show. One trusted voice. Two conversations to begin.
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