An empty downtown Jacksonville conference table with leather chairs and a closed folio, office towers and the St. Johns River beyond the windows at dusk.

Casting the host of Who Founders Call

The advisors Jacksonville business owners call before the decision is made.

advisor.TV is selecting the trusted voice who will lead the conversation.

  • 1,000+ conversations
  • Since 2014
  • Produced in Jacksonville

Real operators. Real conversations. The chair cannot be bought.

Still frame from the archive conversation with Darren Guccione, CEO and Co-Founder of Keeper Security.

Darren Guccione, CEO and Co-Founder of Keeper Security

2015 · from the advisor.TV archive

Browse the archive

This seat is for

This seat is being designed for someone owners already phone first, before the deal, the hire or the number is settled.

  • Fractional CFO, transaction attorney, banker or wealth advisor
  • Trusted by owners before anything is announced
  • Jacksonville and Northeast Florida relationships
  • Able to advise on camera without pitching a practice
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Why Jacksonville

22,096

employer firms operate in Duval County.

Behind each of them is a small circle of advisors called before anything is announced. The structure of the deal, the loan that cannot wait, the number nobody wants to hear. That counsel is almost never on the record.

Source U.S. Census Bureau QuickFacts, 2023

The first two conversations

Two episodes to open with.

  1. The call before the deal closes.

    An advisor on the conversation that happens days before a transaction becomes real.

  2. What a fractional CFO sees that founders do not.

    A finance leader on the numbers owners avoid until somebody makes them look.

Possible first season
  1. 01The call before the deal closes
  2. 02What a fractional CFO sees that founders do not
  3. 03Financing the decision that cannot wait
  4. 04The advisor who protects the deal, not just the paperwork
  5. 05Hiring the person who changes everything
  6. 06The wealth decisions founders make in private

What it costs

Nothing. Mabbly funds the first two episodes.

I co founded Mabbly, and it funds this because Jacksonville is worth documenting.

Hosting obligates you to nothing.

How we host

How this works

Two episodes first. The season is earned.

  1. Step 1

    Conversation

    We talk about the show, the vertical and the people you want in the chair.

  2. Step 2

    Two episode pilot

    We produce two episodes end to end. Mabbly funds them. You pay nothing.

  3. Step 3

    Greenlight

    We decide together after episode two. If the guests you wanted said yes and the conversations were good, the show moves forward.

  4. Step 4

    Season

    Twelve episodes, two a month, across six months.

  5. Step 5

    The season is sponsored

    Mabbly continues as the sponsor, or advisor.TV brings in a category sponsor whose business belongs near that conversation. You never pay and you are never asked to sell it.

Nothing here promises a permanent show. A pilot earns a season, and a season earns the next one.

The conversation compounds

One good conversation produces the next one.

  1. Advisor conversation
  2. Owner introduction
  3. Next advisor
  4. Permanent archive

You lead the conversation. advisor.TV handles everything else.

  1. PrepareGuest research, subject preparation and the questions worth asking.
  2. RecordStudio, cameras, sound and direction in Ponte Vedra.
  3. PublishEditing, publishing and distribution, then the permanent archive.
The advisor.TV studio in Ponte Vedra during a recording.

1,000+

conversations recorded since 2014. 410 browsable today, the rest being restored from the vault.

  • Produced in Chicago, and now in Jacksonville.
  • Microsoft sponsored the Chicago era.
  • Mabbly is the founding Jacksonville sponsor.
Still frame from the archive conversation with Darren Guccione, CEO and Co-Founder of Keeper Security.
Still frame from the archive conversation with Josh Levy, CEO of Been Verified.

Nobody builds alone.

The platform can be sponsored. The conversation cannot be bought.

One show. One trusted voice. Two conversations to begin.

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Who Founders Call

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